Grey market goods are genuine products purchased in bulk at discounted rates which are then diverted to other regions for sale at unauthorized discount prices. This trade is one of the fastest growing activities in international commerce. The effects often go unnoticed but the impact can be significant. Grey marketing is often a conduit for 'true counterfeits'. As with all brand protection issues grey market products cause huge losses to the company and its brand.
Citywide helps its clients achieve best practice by carrying out due diligence on distributors, resellers, customers, end-users and the dealers. Citywide conducts periodic market surveillance to determine the extent to which product is available in the market. In addition, Citywide can undertake periodic pretext purchases to test the market, as also monitor the Internet for its clients to help them fight the menace of grey market.